CRM Project Leader

Introduction de la société

Compagnie des Montres Longines, Francillon S.A. Basée à Saint-Imier, en Suisse, depuis 1832, la maison horlogère Longines bénéficie d'un savoir-faire forgé dans la tradition, l'élégance et la performance. Héritière d'une longue expérience en tant que chronométreur de championnats mondiaux ou partenaire de fédérations internationales, Longines a tissé avec les années des liens solides et durables avec le monde du sport. Renommée pour l'élégance de ses garde-temps, Longines est membre de Swatch Group, premier fabricant mondial de produits horlogers. Utilisant un sablier ailé comme emblème, la marque est implantée dans plus de 140 pays. 

Description du poste

Support team on implementing and optimizing CX strategies and ad-hoc digital projects
Manage global email marketing campaigns and support markets' local initiatives
Manage the CRM platform, train and support internal and external key users on Salesforce Marketing Cloud
Assist team in the identification of business requirements, coordinate tasks with interdepartmental task forces (marketing, sales, ecommerce, customer service and IT), markets and external partners; and ensure the requirements are correctly implemented by the integrators
Monitor CRM activities and ensure their compliancy
Measure activations, automated journeys and campaigns effectiveness (e.g. CSAT, retention rate, order frequency, customer lifetime value, winning back customers, etc.) and provide reporting to management
Backup team members and follow-up on administrative tasks (budget, orders, etc.)

Profil

You are Customer-/Data-Driven and apply an omnichannel approach
You have experience in managing email marketing campaigns and using ESP tools
You have experience in supporting the deployment of a 360° digital marketing campaign
You are capable of under taking basic CRM admin configuration
You are tech-/business-savvy, experience in retail and/or ecommerce is a plus
You have proven track record in coordinating global CX/CRM initiatives in B2B/B2C environments
You have experience in business process design
You are able to keep tight deadlines and to coordinate with various internal and external business partners
You are a team player, self-motivated, working proactively and independently

Compétences requises

Bachelor degree in business administration or marketing, or equivalent from a leading institution
At least 2 years of experience in a multinational corporation, in the field of CRM Marketing & Sales
Knowledge of Salesforce Service and Marketing Cloud solutions mandatory, knowledge of Magento is a plus
Knowledge of basic marketing analytics is required
Proven experience in project planning and coordination

Langues

Fluent in English and French, any other language is a plus

Lieu de travail

St-Imier

Personne de contact

Daphné Léchenne